New Popular


a 5-year programme that aims to broaden the audience for new theatre in the South East

a black and white photograph of a man on a motorbike covered in headlights

New Popular brings theatre-makers and communities together, to test and develop new work for unconventional spaces. Now in its second year, projects have so far been presented everywhere from shopping centres, to betting shops and football stadiums. Find out more about our current projects below.

New Popular is generously supported by the Esmée Fairbairn Foundation.

This film showcases some initial investments made through New Popular, including dance in shop windows and a re-naming of the streets of Slough.

current projects

Sign off

A head shot of Katy Potter smiling

If you’d like to find out more about New Popular or discuss an idea, please get in touch with Katy

Katy Potter

Senior Producer