Noa's interest in textiles and fashion was inherited from both her grandmas. One had a wardrobe that brought her hours of dressing up fun, the other was an embroiderer at Balenciaga as well as an artist.

Noa's introduction to the joys of Indian textiles was during her twelve years working for the British brand East. She got to travel to India extensively, working with iconic brands such as Anokhi, who introduced her to the wonders of block printing. She felt a connection to the country and its people from her first trip there, and She has always found it a never-ending source of creativity.

The tiny stitches on the kantha quilts, the diminutive knots creating delicate bandhani patterns, the subtle and elegant art of chikan embroidery.

Even though there are lovely Indian textiles out there, she felt that there was an opportunity to collaborate with artisans to design collections that married their craft with other design aesthetics that she loves from other parts of the world, such as Scandinavia and Japan.

On every holiday, much to her son's amusement, one of the first destinations on her list is the local market, the "real" local market. She hopes for an invitation to observe some artisans showing their skills. After inevitably falling in love with a particular piece, part two is trying to figure out how to bring it home: a big armchair, mirrors, hand-painted cabinets...they have all been on journeys by train, bus, plane, you name it!

She feels privileged to have travelled the world for work, finding inspiration and learning from amazing craftsmen. She is looking forward to sharing her skills you..

To learn more about Noa visit her on Instagram ai.no.ah