With a degree in textile design, Imogen Rhodes-Davies founded imogen melissa in 2020, with the aim to modernise the perception of embroidery. Inspired by the colour and intricacies of coral reefs, she has developed a range of beaded embroidery kits and handmade artworks.

Imogen says: “The real passion behind the brand is to show off the wonderful world of beaded embroidery and to inspire others to try it themselves. Embroidered artwork brings something different to the home and complements existing art by adding colour and texture. I’m very passionate about modernising a craft which can be seen as quite traditional”.