Alexandra Simpson is a contemporary jewellery designer known for her playful and experimental approach to design-led jewellery, creating delicate, intricate pieces that evoke freedom and movement. Working primarily in precious metals and gemstones, her organic and enchanting aesthetic carries consistently across her collections, often featuring detailed techniques such as granulation, fine wirework, and miniature nature-inspired sculptures that reflect her fascination with the natural world. Alexandra regularly exhibits at handmade and design-led craft and art shows, where her distinctive craftsmanship earned recognition, most notably winning the Coutts New Jeweller Award in 2009. Her work is inspired by the beauty, fragility and intricate structures of nature, which she translates into finely detailed wearable art celebrating traditional goldsmithing skills and imaginative contemporary design.

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