Alexandra Lunn is a brand designer and founder of Well–Crafted, a platform that brings people together through hands-on creative workshops.

With a background in building thoughtful, concept-led brands for cultural and commercial clients, she now focuses on creativity's role in shaping stronger teams, communities and ways of working.

Her work sits at the intersection of design, craft and wellbeing, exploring how analogue experiences can reconnect people in an increasingly digital world.

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