Do you feel like your website could be working harder for your creative business? Do you think that it represents the creative brand that you are working so hard to build? Have you really considered customers' first impressions and their user journey? Are you seeing lots of visits to your website without conversion into sales?

As an artist or maker, curating and managing your website can often feel confusing and outside of your comfort zone. But it is your only year-round, 24-7 shop window to the world, so it's crucial to get it right.

In this session, Hannah Sturrock, membership manager for Crafty Fox Market, will guide you through methods that will allow you to assess and improve your own website with confidence. She will show you how to look at your website with a fresh pair of eyes, how to make your customer journey seamless, list crucial things to include and how to avoid some common pitfalls.