Farnham Maltings is launching a pilot project of virtual workshops while their premises remain closed due to the coronavirus pandemic. The professional development workshops will support makers and craftspeople with one-off sessions aimed at helping them improve their content planning, copywriting, social media, online and e-commerce.
“At Farnham Maltings we are known and celebrated for our commitment to craft. From our festivals to our workshops, craft is at the core of our organisation. In spite of the current lockdown we are determined to keep that creative spirit alive. Many makers, craftspeople and creative small business owners that rely on festivals as a major source of income have been thrust into a precarious position due to the cancellation of events this year. With our professional development workshops we want to support makers using this time to focus on their business and find ways to make the most of pivoting to digital and alternative revenue streams.” Allison Thistlewood, Events Coordinator, Craft.
The tutors leading the workshops share their expertise from a wide variety of backgrounds with some being makers and creative small business owners themselves. From content planning and copywriting to getting online or getting started with e-commerce, the workshops vary from 90 minutes to two hours and will be delivered virtually using the platform Zoom.
The workshops will be offered from mid-June and include:
- Easy Content Calendar Creation to Boost Subscribers and Sales – with Jo Milmine
- Copywriting 101 – with Davina Rungasamy
- Web Presence for Makers – with Marna Gilligan
- E-Commerce for Makers – with Marna Gilligan
- Workshop registration will be available from 27 May with workshops beginning 23 June.