This workshop is aimed at creatives who are using social media regularly already (especially Instagram, Pinterest and Facebook) and who want to get practical tips to drive traffic to their website regularly by using social media more professionally, why you shouldn't worry too much about the algorithm (and what to do instead!), how to get more engagement with your followers, the difference between Instagram and Pinterest, what to write about, how to measure your success, use insights to get a better idea of who your audience is, and how to build a more consistent brand online.
The workshop will also include practical tips on what to focus on to make your social media much more effective (and less time wasting!). This workshop would not be specifically related to Christmas but of course could be used to get more Christmas sales!
Note: The Design Trust strongly recommends that makers signing up for this session would also benefit from participating in the Marketing Planning and How to get more Christmas sales workshops.
the design trust
The Design Trust is an online business school for designers, makers & other creative professionals.
Originally set up in the 1980’s The Design Trust has been run for the last 10 years by Patricia van den Akker. The Design Trust provide practical, inspiring and thought-provoking business development training for creatives – from our Business Club where you can access over 100+ online training sessions on a wide range of business topics to our action-orientated courses to help you with your marketing, planning and finances.
Patricia van den Akker
Patricia van den Akker is an award-winning creative business adviser, trainer and coach who is known for her practical and can-do approach to creative business development. Over the last 25 years she has worked with 1,000s of creatives. She regularly talks and writes about starting and growing craft businesses with many of the top art schools, craft fair organisations and studio providers in the UK. Expect in these online courses to work ON your craft business, to boost your skills, to take action and to make your craft business better.