We believe that creativity helps us make sense of the world, bring people together and has the potential to articulate new ideas. By encouraging people to participate in the arts, as audience and makers, we will foster a healthier, happier and safer contemporary Britain. 

Our activity is underpinned by the following values:

Identifying shared ambition is a key characteristic of how we work. This requires generosity, clarity of purpose and confidence. We will continue to identify new relationships and ways of working to increase the impact and range of our work.

equal opportunity
We work at making all of our activity transparent and fair. We retain an instinct for working with those that have least access to our work and in monitoring the ways in which we make choices.

We believe that for us to thrive we need to adapt and respond to the world around us, exploring new ways of reaching new audiences in new places. This requires us to see change as inevitable, investing in staff, adapting our buildings, listening and hearing, looking and seeing.

children & young people
Our preference is not to treat children and young people as a distinct group of people but ensure that they are integrated within our activate. We will continue to encourage young people as makers/creators and audiences.

Of paramount importance is that we remain open to opportunity but prepared to say no if we feel compromised, overstretched or that an offer places unreasonable demand on our own resources.

We will test all our activities against international ambition – from the artist studio programmes, to the choice of work, to the partnerships we develop and the opportunities we pursue.

For more information about our vision, please contact Gavin Stride.